California Pools, one of California's oldest and most reputable full-service pool building and design companies, announces Mark Gelfman as the new manager of the San Fernando Valley office. Gelfman will be responsible for overseeing the sales team and construction of pools, as well as day-today office activities.

Gelfman has served as a top salesman at California Pools for more than 10 years. Recently, Gelfman was named California Pools' "2005 Top Salesman of the Year" for selling the highest number of pools company-wide throughout the year.Gelfman transitioned into his new position by training under the direction of the previous manager who has since moved onto another business venture. He believes his extensive experience on the service side of the industry will give him an added advantage as manager.

"Having worked in the field with clients for more than a decade, I take pride in the fact that I posses a solid understanding of not only the needs of our clients, but also the entire pool building process from start to finish," said Gelfman. "Under my leadership, the Valley office will continue to provide the highest quality service, while offering top notch safety features and highly creative, practical designs that will ensure the utmost customer satisfaction."

The California Pools Valley office serves the cities of Encino, Chatsworth, Northridge, Sherman Oaks, Studio City, North Hollywood, Granada Hills, Hidden Hills and other surrounding areas. For more information, or to speak with a representative from the California Pools Valley office, call (805) 522-2233 or visit www.californiapools.com.