As local public works departments - like Fillmore - begin banning salt and potassium water softening units in cities and states, residents are being forced to switch to other water filtration systems. Several of these systems are currently on the market. One household water purification system that meets all government and water quality guidelines is being introduced by Ventura County native Clif Coimbra of Riptide Alchemy.

In the water business for nearly 40 years, Coimbra worked with an environmentally conscious inventor and a U.S. manufacturer that has patented a mixed media and four-stage water filtration system for the whole house.

Using mixed media filtration, the Mermaid Pure™ Whole House Water Purification System retains vital minerals in the water while removing harmful chemicals such as chlorine, arsenic, lead mercury and up to 99 percent of impurities, pollutants, gases and suspected carcinogens and other VOCs. The system descales plumbing, prevents scale buildup and does not require backwashing.

With all the impurities there are in tap water, Coimbra said he wanted a system that made it safer to use and drink the water in his house. "I am sensitive to chemicals like chlorine, and have been seeking ways to treat and sanitize the water I use-both drinking and bathing," Coimbra said. "For the pool and spa industry, I offer non-chlorine alternatives, but that did not resolve the issue of drinking water."

Coimbra worked hard to ensure his system follows all government and water quality guidelines in manufacturing and delivery, while providing the highest quality product for the consumer. It will be available to California residents by early summer.

The Mermaid Pure Whole House Water Purification System is a product of the Riptide Alchemy, LLC, which first began in 2006. Riptide Alchemy offers home, pool and boat water purification products. For more information, visit www.RiptideAlchemy.com or call 1-866-398-2242.