...enjoying the little things

A portal to a new consumer experience

What is SugoiLife?

The concept of SugoiLife was created by people who were passionate about the lifestyle, products and people of Japan. The owner who is second generation Japanese has always appreciated the fine quality, technology and design of Japanese products. From electronics, food to house ware products, SugoiLife is a compilation of not only unique products from Japan, but also a taste and encounter of what "Today's Japan" Is really about. A mix of Urban, hip-hop, animation, technology and home styles, we offer a rare glimpse of today's lifestyle In Japan. Filled with new discoveries and awe of products that are very clever and functional, SugoiLife offers a new shopping experience to the consumer.

The focus of the business is mainly concentrated in the following areas:

• Housewares - Providing a variety of unique products made in Japan that are both clever and functional. Cookware to clever Ideas that both compliments and accessorize your house.

• Animation - In order to feed the continuous growth of this Industry of anime and Japanimation, we offer hard to find accessories, plush, toys and collectables. From wallets to toy candies, we can get most any anime product out there.

• Urban/Hip-hop - What separates Japan from the rest of the world Is In their creativity In fashion. As the world's second leader next to Europe, Japan set's many trends In fashion. We offer magazines, books and apparel that fit's what today's Japan's urban culture demands.

• Character goods - Various character goods from stationery to toys, the hottest characters that already have a large following In America and the hot trends In Japan today.

SugoiLife seeks to offer a different shopping experience discovery and amazement. Our goal is to create a portal that will transport you to a showcase of lifestyle products from Japan that is both clever and functional in everyday life. Providing an experience that will surprise customers and make them want to come back for more. We will create a buzz known as "Sugoi" which will instantly be associated with cool and unique products.

Bring your family to SugoiLife at the Northridge Fashion Center. North End by Pacific Theatres.
9301 Tampa Ave in Northridge.
(818)727-9977