International speaker and Colorado author Julie Pech (The Chocolate Therapist: A User's Guide to the Extraordinary Health Benefits of Chocolate) maintains that the only difference between eating chocolate every day guilt-free versus guilt-laden is education. Her mission? To change the chocolate-eating world as we know it today, one convert at a time.
To make sure she gets the job done properly, Pech teaches two different classes about chocolate through Colorado's continuing education program (Chocolate & Wine and Chocolate Lover's Paradise), speaks at hospitals, retirement homes, fund raisers, corporate luncheons, women's groups and even men's groups, and perhaps "toughest" job of all--travels around the world as a guest chocolate lecturer with a cruise line.
Pech is clearly passionate about what she does, and after you've seen one of her chocolate presentations you'll be as devoted to making sure you get the "right" chocolate as she is. Her information is well organized, well researched and entertaining as well as educational. "I get e-mails and hear chocolate stories every day," she says. "People continually tell me they've totally changed the way they eat chocolate after reading the book. Just the other day someone e-mailed to say that I'd "ruined" his love of milk chocolate. He converted in one of my classes--I consider this the ultimate success. If you're going to eat chocolate for health, it simply must be dark."
In addition to her book, Pech also created a book/chocolate bar gift set (pictured above) that sells out nearly as fast as she can take delivery on the chocolate. Each set contains a signed book and three custom-created bars designed for health, including a "Going to the Dark Side" for milk-chocolate enthusiasts made up of a layer of dark covered by a layer of milk chocolate. "I designed this bar because I'm a milk-chocolate lover myself. I was always eating dark and milk together to get the flavor of milk with the health benefits of dark, so I created a bar to help make the switch. I eat more dark now, but Going to the Dark Side is still my favorite."
A recent presentation at a natural grocery store netted over 65 book sales with the store taking an additional 70 books for upcoming presentations at other locations. Pech says book sales are usually very good after she speaks because people buy multiple copies for their chocolate-loving cohorts, occasionally as many as 20 books. She also donates a percentage of every sale to a foundation she created to benefit underprivileged children around the world.
"I realized from the start I had tapped into something unique, so I decided to give back a part of every book. Sometimes it seems like charities have become the driving force behind this project's extraordinary momentum, and I've realized that one of my favorite clichés is true: "The universe dreams a bigger dream than you can dream for yourself," and I have a huge dream. Even in my presentations I tell people to leap first and look for the net later. The most amazing thing catches you---you just don't know what it will be until you've leaped."
Watch for upcoming events with the Compa Food Bank Ministry, Public Broadcasting System and Denver's first annual Chocolate Festival (
www.chocolate-festival.org) to be held in May of 2008.
Both the book ($10) and the gift set ($20) are available on Julie's website at
www.TheChocolateTherapist.com or by calling 720-981-5806.