Strategic Investing in Internet Addresses: Korb's Aggressive Plan

Domain-name territory on the internet is valuable property. Like any good real estate professional, Brad Korb understands the investment potential of addresses such as BurbankCondoHotline.com, BurbankChurches.com, and 91506.com.

For past few years, Korb has been quietly buying up internet addresses on the worldwide web, and now owns more than 90 domain names. The purpose of his investment strategy: to make it easier for people throughout California, the U.S., and the world to quickly get information about specific real estate questions and related issues, such as local churches and market trends, in and around Burbank.

For example, type in www.BurbankHorseProperties.com, and your browser takes you directly to a page on Brad Korb's website with information about Burbank's thriving equestrian community. Direct your browser to www.BurbankMagnoliaPark.com, and you'll instantly get information on Magnolia Park and how Korb and his team can help buy or sell property there.

One particularly valuable address is www.BlogBurbank.com, Korb's personal blog. Aside from detailed information and photos on his most recent listings, this site is where readers can get Korb's take on all kinds of things affecting the local real estate scene, from how people can work with lenders to avoid foreclosure, to his philosophy on ever-improving his skills so he can better serve his clients.

"The internet is the cyber-home of the new generation - that's where the buyers and sellers are going in ever increasing numbers," Korb said. "My goal is to aggressively pursue being on the leading edge of that. Hockey player Wayne Gretzky famously said something to the effect that he didn't go where the puck was, he went to where the puck was going to be. That's what I'm trying to do here."